Blaming the media is counterproductive... I'm talking as someone who watched our fan group find ways around media issues.
I do have a suspicion... people here won't think twice about paying out $100-200 for NFL, but asking for $25-35 for NLL is a stretch. They'd expect 10-20. With all the inherent expenses, that price doesn't work for the owner.
I have to wonder... what if Bellevue had an arena? It's not so much that Everett is distant from Seattle (traffic going anywhere out of town is painful), I think Bellevue would take to the game more easily... and probably think of paying a few bucks more.
As for Bellevue, there has been talk off and on for years of putting in an arena, many times implying simply expanding the Meydenbauer center, or building a new one on the outskirts of town. Will it ever happen? I cannot honestly say.