He was expecting a surge in ticket sales (as it always happens in Gary) by hosting a playoff game.
One game can't make a season. Gary got the All-Star game - with some proper marketing, it could have been a lot better attended than it was.
he never actually asked past season ticket holders if they wanted to renew their season tickets. BIG MISTAKE!
This just boggles the mind. Did he need a losing business to offset some capital gains for his tax returns or something?