Any thoughts on IBL?

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AConcernedCitizen
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Just because it isn't in the newspaper...

Post by AConcernedCitizen » Mon Apr 23, 2007 12:36 pm

Just because a result or stats aren't listed in the newspaper doesn't mean people didn't turn up. In fact, what it means is that a sportswriter didn't turn up, wasn't invited or the club hasn't mastered the art of getting the local press to cover the event.

The numbers that I am seeing on here are light years past the ABA or even some D-League numbers.

I'm very curious.

Does anyone know what the Franchise Fee is?

BruceB
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Post by BruceB » Mon Apr 23, 2007 4:15 pm

So then people go to a game even if they don't know whether there's going to BE a game or not? That's faith bordering on religion. My experience is that people are not going to make plans to go to any event if they don't know about it. What does it tell you when no sportswriter shows up to cover the only pro sports team in town? It's not a matter of whether they're invited...if it's news, you cover it. That's journalism. These guys aren't even putting out press releases at all, which isn't exactly "mastering the art of getting the local press to cover the event."

The local media was initially willing to cover the Raptors, but the team has chosen to freeze out the only daily newspaper and the top two local radio stations in the county for reasons known only to them. I did sports PR work for a decade before getting into radio, and I guarantee that if the local media doesn't cover you, you're dead in the water...If you choose to not even TRY getting the local media to cover you, you're dead, period.

AConcernedCitizen
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Post by AConcernedCitizen » Mon Apr 23, 2007 4:52 pm

Then how are they getting anyone to come to the games at all? Are we talking about the same thing here? Marketing to people is not the same thing as getting a newspaper to cover you. You cannot guarantee the local media will cover you; if you base your marketing plan on that, you're putting your destiny into the hands of others. It's that simple. Do you want the media, sure. Do you need them? They have their own agenda. If you've a supportive local media, then great. If they want to compare your IBL team to an NBA team and say how crap it is by comparison, then I wouldn't bother wanting them to come to my games!

If you lived in Los Angeles, you will see the tiniest amount of print for the LA Galaxy soccer team. And they get 18,000 a game. In 20 pages of sports in the Times, you will see a quarter page at best. Do you think they are relying on the media to put people in the seats?

So cut that down to 5% and that's what the IBL are trying to get so to say without the media you're dead, well...

Don't buy it.

BruceB
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Post by BruceB » Mon Apr 23, 2007 7:57 pm

Okay, if we're talking marketing as opposed to media relations, you make some valid points. However, the Raptors are doing next to nothing in the marketing aspect, either. They DID have some kids' camp where (I think) 35 kids turned out before the season started, but that's pretty much it. No advertising, no promotions, nothing. At least none that I can think of.

Marketing is more than saying, "Here we are...come and watch us," and I'm not seeing even that here. No doubt part of the season you see decent attendance figures in Elkhart and Santa Barbara is that those teams are actively reaching out to people in their communities. Comparing the LA Galaxy with the Lewis County Raptors is an apples-vs-oranges argument. Los Angeles is a little bit larger than Lewis County (population 70,000), and the Raptors don't have a David Beckham on their roster.

The IBL has a very good blueprint in place that gives its franchises a chance to make it financially by not burdening them with heavy travel expenses (which can be a killer) and keeping the scheduling centered on a regional basis. But, as in any sport, you have to have people who know what they're doing running teams and you have to be in markets that will support those teams.

AConcernedCitizen
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Post by AConcernedCitizen » Tue Apr 24, 2007 9:24 am

Where is Lewis County?

AConcernedCitizen
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Franchise Fee?

Post by AConcernedCitizen » Tue Apr 24, 2007 9:25 am

Does anyone know what the IBL franchise fee is?

BreakersFan
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Post by BreakersFan » Tue Apr 24, 2007 2:37 pm

[quote=""AConcernedCitizen""]Does anyone know what the IBL franchise fee is?[/quote]

I believe it is something like $23K, which is much higher than it was the first few years of the league. They are learning some lessons.

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Pounder
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Location: Portland freaking Oregon!

Post by Pounder » Tue Apr 24, 2007 8:14 pm

Lewis County... mentioned in another thread, but I'll make it quick.

The halfway point between Portland and Seattle is Centralia. That's in Lewis County, and that's where the Raptors are supposedly based. (If they farm out any more games to the REALLY small towns further along, I'll have to change that assessment)

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Post by BruceB » Thu Apr 26, 2007 4:51 am

Pounder pretty much got it right. Lewis County IS midway between Seattle and Portland on the western side, about halfway between Mount Rainier and Mount Saint Helens on the eastern side. Largest county in land size in Washington west of the Cascades, very rural and conservative.

There are about 70,000 people in Lewis County. Centralia, which is the largest town in Lewis County (about 13,000) is 20-25 miles south of Olympia on I-5. The Raptors are based there and play some home games at the local community college gym. However, their home schedule also includes games in Morton (a town of about 1,000 in East Lewis County), Winlock (another town of 1,000 or so south of Centralia) and Oakville (a TINY little town of around 500 that actually sits on the Thurston-Grays Harbor County line not too far from Centralia).

To add to the question about IBL franchise fees, $23K sounds about right, and I think the league gives you a fair amount of time (2 or 3 years?) to pay it off so you can use revenues to help build your team in the interim. As I've said, this league has a really good economic model that gives its teams a chance to survive. If I were to own a minor league basketball team (heaven help us), I'd rather take my chances in the IBL than the others.

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