If they are on tv, if they are generating revenue and if they are getting exposure it is not pie in the sky.
Now it might not play out, but I like this a heck of a lot better than some ABA line of BS about various internet tv channels that nobody can find. I'm certainly going to wait and see with China.
The PBL seems excited about it and seems to want to pursue it. This isn't newman-esqe yet.