http://www.spokesman.com/stories/2015/o ... hock-name/
The Spokane Shock will have a new name and logo when they debut in the Indoor Football League in 2016.
Several weeks of negotiations failed to reach an agreement with the Arena Football League, which will retain the rights to Shock trademarks.
Despite our best efforts with the AFL, they are unwilling to let us continue with the team name this franchise has used since 2006, Spokane majority owner Nader Naini said in a release. Were sorry it didnt work out but as many of you know this is not unprecedented in professional sports.
Nonetheless, our history will remain as a part of the community and our dedication to the city of Spokane will continue as will the excitement and passion that you have come to know over our last 10 seasons.
Spokane thought it had reached tentative agreements with the AFL three times during negotiations. Each time the AFL board of directors responded by raising the price. One source said the AFL was asking in the neighborhood of $250,000 to release trademark rights.