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FC Dallas

Pizza Hut Park Comes To Frisco, Texas

June 15, 2005 - Major League Soccer (MLS)
FC Dallas News Release


DALLAS (June 15, 2005) -- Pizza Hut, the world's largest pizza restaurant company, Hunt Sports Group and FC Dallas of Major League Soccer, today announced a 20-year agreement establishing Pizza Hut Park as the title sponsor of the new FC Dallas soccer stadium and soccer complex in Frisco, Texas. Peter Hearl, Pizza Hut president and chief concept officer, and Lamar Hunt, chairman of Hunt Sports Group, unveiled the park name, logo and details of the long-term agreement that makes Pizza Hut the facility's Naming Rights partner for the entire complex, including the stadium and 17 additional international quality soccer fields.

As the industry leader in the pizza category, Pizza Hut is setting a new standard by becoming the first Quick Serve Restaurant (QSR) chain in the United States to put its name on a major sports facility. No other major league baseball, football, basketball, hockey or soccer venue has a QSR as its Naming Rights partner

"Pizza Hut® has been part of the broader Dallas community for nine years and as the "Family Pizza People," we're delighted to now be associated with a facility that is destined to become a beacon for family fun and youth entertainment in North Texas," said Hearl.

Lamar Hunt, who is in his 46th year of association with professional sports, expressed appreciation for the support and long-term commitment of Pizza Hut® and added, "We feel the use of the term "Park" is particularly appropriate in relation to the magnificent facilities being built in Frisco. The current Major League Baseball World Series Champion Boston Red Sox play in a facility ("Fenway") that incorporates a well known "Park" name. Additionally, Pizza Hut Park joins a prominent list of other international soccer facilities that incorporate the word "park" in the names. These include: Celtic Park (home of Scotland's Glasgow Celtic), Ibrox (Scotland's Glasgow Rangers) and at least four prominent English professional teams - St. James' Park (Newcastle United), Goodison Park (Everton), Ewood Park (Blackburn Rovers) and Selhurst Park (Crystal Palace)."

Under the Naming Rights agreement, the Pizza Hut® and Pizza Hut PARK logos will appear extensively throughout both the stadium and soccer park. Pizza Hut products will be served at three branded locations – two inside the stadium and one within the soccer park. The agreement makes Pizza Hut the exclusive sponsor of FC Dallas and the North Texas State Soccer Association within each brand's respective food categories.

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