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Mexican National Team Returns to Cotton Bowl for Historic September Doubleheader

August 14, 2009 - Major League Soccer (MLS) News Release


NEW YORK (Friday, August 14, 2009) - Soccer United Marketing (SUM) and Major League Soccer (MLS), today announced a special Hispanic Heritage Month soccer doubleheader featuring the Mexican National Team to take place at the Cotton Bowl in Dallas during the annual Texas State Fair on Wednesday, Sept. 30. FC Dallas will take on the New England Revolution in a MLS regular season match starting at 7 p.m. ET. The Mexican National Team, in the last stop of its 2009 U.S. Tour, will face the national team of Colombia at 9:30 p.m. ET.

Tickets for the Sept. 30 doubleheader at the Cotton Bowl go on sale Monday, Aug. 17, 2009 in an exclusive week-long Visa presale. Visa cardholders can visit Ticketmaster.com to purchase tickets with their Visa cards. Tickets go on sale for the general public on Monday, Aug. 24 via Ticketmaster.com and other regular ticket outlets. The Federación Mexicana de Fútbol encourages its fans to use their Visa cards.

In its last match in the Dallas area, the Mexican National Team registered a Texas attendance record for a soccer match with 82,252 at Dallas Cowboys Stadium on July 19 during the 2009 CONCACAF Gold Cup. The attendance stands to this day as the largest hosted by the new stadium to this day.

The match for Mexico, reigning 2009 CONCACAF Gold Cup champions, is an important test which takes place just days before the team faces El Salvador on Saturday, Oct. 10 in a critical FIFA World Cup qualifier. The international match against Colombia, presented by Allstate, will mark a Texas rematch between the two countries after their meeting in the 2005 CONCACAF Gold Cup in Houston, a match won by Colombia 2-1. There is a possibility that these two teams may also face each other in a 2010 World Cup playoff series should Mexico finish fourth in CONCACAF qualifying and Colombia finish fifth in South American qualifying.

Colombia will make its first appearance following their key South American Qualifiers for the World Cup in South Africa 2010 against Ecuador and Uruguay, just days before its next round of qualifiers on Oct. 10 and 13 against Chile and Paraguay respectively.

The doubleheader will take place during the annual State Fair of Texas at the Dallas Fair Park. The State Fair of Texas has the highest annual attendance for any state fair across the United States, with approximately 3.5 million visitors over a three-week period.

The doubleheader will represent the return of FC Dallas for a match at the Cotton Bowl for the first time since the MLS club was called the Dallas Burn in 2005. The match will also mark the club's penultimate home game of the 2009 regular season as it makes a final push to qualify for the MLS postseason.

On board for the Mexican National Team's 2009 U.S. Tour are the following sponsors: adidas, Allstate, Bud Light, AT&T, Coca-Cola, Jose Cuervo, Makita, McDonald's, NAPA, The Home Depot and Visa. The tour sponsors will again make the national team's matches an all-day event, with their participation in Futbol Fiesta, an interactive zone that spans more than 100,000 square feet at every game and includes live music, games, celebrities and thousands of promotional items.

About Soccer United Marketing

Founded in 2002, Soccer United Marketing (SUM) is the preeminent soccer business company in North America. SUM holds the exclusive rights to the most important soccer properties in the region, including: all commercial rights to Major League Soccer; the United States Soccer Federation; promotional and marketing rights to Mexican National Team games played in the United States; the marketing and promotion of the CONCACAF Gold Cup™, and marketing, promotional and broadcast rights to the prestigious eight-team Mexican club tournament - InterLiga™. SUM also manages promotional and marketing rights in the United States for Mexico's most popular sports team, Club Deportivo Guadalajara (Chivas).

In addition, SUM created SuperLiga, the innovative professional tournament between MLS and Mexico's First Division clubs that debuted in 2007, as well as the Pan-Pacific Championship 2008, an international soccer tournament that crowns the top club from the Pan Pacific region. In 2008 SUM entered into a long term partnership with FC Barcelona which includes tours of the legendary Spanish club. These global properties are represented by SUM's slogan: One Sport. One Company.™ For more information, please visit www.SUMworld.com.

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