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Lehigh Valley IronPigs

Kids to Help Design 'Kids Zone'

April 3, 2007 - International League (IL1)
Lehigh Valley IronPigs News Release


(Allentown, Pa.) - The Lehigh Valley IronPigs announced today that Sacred Heart Hospital will be the exclusive sponsor of the yet-to-be-named Kids Zone at Coca-Cola Park. In addition, the two partners released details of a contest for children to help select what component they would like to see included in the Kids Zone. Voting will be conducted on the hospital's web site, located at www.shh.org.

The announcement included children from Sacred Heart School, who came up with a number of Kids Zone ideas as part of a school project. The six choices that people will be able to vote on include: a basketball shooting game, jungle gym, speed pitch, art center, arcade and ball pit. Voting will take place from now until the end of this school year in June, when the winning selection will be announced. The Kids Zone is located behind the left field section of the outfield.

"We are very excited about this opportunity," said Frank Sparandero, M.D., president and CEO of Sacred Heart Hospital. "One of the things that we are always looking to do is to be visible out in our local community, and this partnership with the IronPigs allows us to reach people in unique ways never before available to us."

In addition to sponsoring the Kids Zone, Sacred Heart was also announced as the exclusive sponsor of "Senior Nights", where promotions and events one day each week throughout the entire season will be geared toward the team's mature fans. Sacred Heart will also have advertising in the stadium and on all of the radio and television broadcasts. Terms of the multi-year sponsorship were not disclosed.

"It was important to Sacred Heart that we jointly develop a sponsorship package that reached out to all citizens of the Lehigh Valley as well as demonstrate significant support for the region's economic development," said Kurt Landes, general manager of the Lehigh Valley IronPigs. "With the Kids Zone, Senior Nights and other sponsorship elements, they'll accomplish their marketing goals and at the same time, they've made a commitment to the Lehigh Valley community and its quality of life."

Sacred Heart Hospital is a 263-bed Catholic medical center located in central Allentown, Pennsylvania. Founded in 1912, Sacred Heart Hospital offers a full range of advanced medical services, ranging from gastric bypass and open heart surgery to oncology, orthopedics and women's health. A comprehensive range of home care services, including visiting nurses and hospice care, is also available. A network of physician practices throughout Lehigh and Northampton counties provide complete primary and pediatric medical care to the region's residents.

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