December 20, 2007 - Frontier League (FL) - Florence Freedom
The Florence Freedom have ushered in an exciting new era today at their Holiday Open House. The team unveiled the new logo, color scheme and uniforms that will reshape the team's identity. After months of development by Traction, a Cincinnati-based design firm, the Freedom's new look keeps the popular eagle element of the logo with a modern twist for the franchise's sixth season.
"We are really excited about the new look for the Freedom," said Freedom General Manager Kari Rumfield, "I think the new look will be a hit with the fans."
The Freedom's new primary logo is a silver and red oval with a modern eagle head in the middle. The feathers that shape the eagle head also form an FF, standing for Florence Freedom. Under the oval is the text Florence Freedom in a modern block font with sliver outline. This logo changes the color scheme for the team to red, black, and silver.
In addition to the primary logo, the team has added several secondary logos including an eagle claw gripping a baseball, Liberty the Freedom mascot swinging a bat, the letter "F" scratched with talon marks, and the silhouette of an eagle's wingspan clawing a baseball.
The 2008 Florence Freedom will sport new uniforms reflecting the team's new image. The home jerseys are white with black sleeves and red block letters will spell out Freedom across the chest. The uniform has red and black trim throughout. On the road, the Freedom will wear the traditional grey pants but with black tops with Florence in the same red block letters.
Merchandise with the team's new colors and logos is on sale now and available in The Bank of Kentucky Florence Freedom Gift Shop.
Season Tickets, ticket mini plans and group outings are on sale now and available by calling 859-594-4487.
Florence Freedom is a member of the Frontier League, a 12-team Independent Professional Baseball League established in 1993. The Freedom play a 96 game schedule with 54 home games between late May and early September.
FOR MORE INFORMATION CONTACT: Ashley Thompson at the Freedom office by calling (859) 594-4487 x 17 or via email firstname.lastname@example.org. -Florence Freedom-