Flint Firebirds Announce New Business Development Partnership

November 10, 2017 - Ontario Hockey League (OHL) - Flint Firebirds

News Release

Team and Dort Federal Event Center excited to engage Crossroads Marketing for sponsorship sales efforts

Flint Firebirds Announce New Business Development Partnership

Team and Dort Federal Event Center excited to engage Crossroads Marketing for sponsorship sales efforts

Flint, Mich. - IMS Hockey Management, LLC has formed a new partnership to represent the teams' sponsorship sales efforts. Crossroads Marketing & Consulting, Inc. of Davison, Mich. will be working in conjunction with the Firebirds to further develop team sponsorships.

Firebirds team president, Costa Papista finalized the new sales partnership to bolster efforts already in place. "Crossroads Marketing is well established in Mid-Michigan markets and brings a new level of sales and marketing expertise to all of the Flint Firebirds sponsorship efforts," said Papista. "The partnership with Crossroads adds to our team and gives us a broader base to develop new, and service existing, team sponsors." Crossroads efforts will complement the teams existing sales efforts.

Crossroads Marketing has an established relationship with the Flint Firebirds, currently acting as the club's advertising agency of record for the past two OHL seasons. "Team sponsorship opportunities are a fantastic way to promote business and I can think of no better way to support the Flint community than to support the organization that has made such a huge commitment here," said Crossroads President Preston Hards. "Firebirds owner, Rolf Nilsen has invested millions of dollars with the team and the facility, creating jobs and bringing new revenue to the area, we should all be supporting that."

Team and facility owner, Rolf Nilsen commented: "We value our relationship with Preston Hards and his team of marketing professionals at Crossroads Marketing. They have been great partners for the past two seasons and expanding the relationship makes sense. We look forward to growing our businesses together."

Sponsorship opportunities with the Firebirds range from season and group ticket purchases to display advertising inside the event center and in-game promotions. Firebirds' team ownership also owns the Dort Federal Credit Union Event Center. In most OHL team scenarios, the local municipality owns and operates the venue. The Firebirds have more unique sponsorship opportunities because the team owns the facility, thus providing more creative marketing and customer engagement options for local businesses.

For more information or for a team sponsorship presentation, please contact Preston Hards of Crossroads Marketing at (810) 654-0202 or by emailing preston@crcminc.com

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