November 8, 2017 - National Pro Fastpitch (NPF)
Nashville, TN - As we move through fall, we are hustling for 2018 planning. Many think that fall is an "off season" for the league, but much like skills training, the "off season" is the time you really make the biggest strides, in terms of what the "in season" will look like. So, there is still much to do in the planning to make 2018 the best season yet.
The fall is also a time to look back at the last season and note the accomplishments. For players and teams, those accomplishments were tracked throughout the season with success awarded during, or at the culmination of, the season. For the league, much of the tracking is legwork of tallying exposure counts and activation points for partners and sponsors...how that was done, what worked, what didn't and what the improvements might be in the future both from a value and an activation standpoint. It is a time to reflect on all aspects of the business and competition of the NPF and plan for steady and continued growth.
I am proud of the NPF accomplishments of 2017. Six teams played nearly 150 games en route to crowning a first time Cowles Cup Champion. For the first time in the history of an American professional sports franchise, an affiliate team from outside the contiguous United States, participated in regular season competition. People from over 120 countries enjoyed live action through NPFTV, The Olympic Channel, Flo Softball, MLB.com and Facebook Live.
Sponsor Partnership increased from manufacturers and suppliers, to a first time multi level presence of non-endemic partners. Once again, a group of dedicated and committed owners paid players to play, and covered the vast expenses of team operations for the sake of securing the sport at this level for future generations. And finally and unsurprisingly, the talented athletes of the NPF did what they do best and did not disappoint with record setting spectacular performances day in and day out over an 81 day season. The following details a summary of the 2017 season accomplishments. Thanks to all who supported the league in 2017! We are re-loading and preparing for a bigger and better 2018. STAY TUNED!