October 13, 2008 - Canadian Football League (CFL)
Toronto, ON - (October 13, 2008) - The Canadian Football League is turning to Canadian stars Theory of a Deadman, Suzie McNeil and AndrÃ©e Watters to rock the Diet Pepsi Grey Cup Halftime Show.
"This entire year has been a celebration of our league, our country, and the bond between the two - past, present and, most importantly, future," said CFL Commissioner Mark Cohon.
"So it makes perfect sense to cap the season by celebrating young Canadian artists on our country's biggest stage, centre-field at the Grey Cup, the nation's largest single sporting event."
Theory of a Deadman is a dynamic rock band originally from North Delta, British Columbia. With seven Top 10 charting singles, two Platinum albums, and their newest release, Scars and Souvenirs, already having been certified Gold, they bring fitting rock anthem power to halftime.
Band members Tyler Connolly, Dave Brenner and Dean Back got their break when Connelly gave one of their demo tapes to Nickelback's Chad Kroeger who, upon listening to their songs, quickly signed the band to his 604 Records label.
Currently touring, Theory is scheduled to appear via satellite feed today on TSN, at halftime of the Thanksgiving Day Classic between the Montreal Alouettes and Hamilton Tiger-Cats (kickoff at 1 p.m. eastern).
Mississauga-born Suzie McNeil first made Canadians proud when she was the last woman standing on CBS reality show Rock Star: INXS. A 2008 Juno Nominee in the category of "Best New Artist", Suzie starred as Oz in the Toronto debut production of "We Will Rock You." Her Top 10 hit single "Believe" has been featured on "Oprah" and is in the running to become the anthem of the 2010 Vancouver Winter Olympic Games.
Twenty-five year old singer-songwriter AndrÃ©e Watters is looking forward to taking the Grey Cup stage in her home province. She is a two-time winner of the Quebec FÃ©lix Award, the French language version of the Canadian Juno Awards. She won for best rock album of the year in 2003 for AW and in 2006 for Ã€ Travers. This year, the title song of her third album, Minuit, quickly rose to number one on the radio and video charts, as did a second single, Tout De Moi. Born in Quebec City, Watters moved to Montreal as a teen. She has starred in the musical theatre production of Dracula and played herself in the theatrical movie sensation Ã€ Vos Marques, Party!
"Diet Pepsi is proud to be the title sponsor of the halftime show, proud of our reputation as one of the country's most dynamic and youthful brands, and especially proud to rock the halftime show with this caliber of talent," said Dale Hooper, Vice President, Marketing, Pepsi-QTG Canada.
"These young Canadians epitomize the spirit of youth in much the same way that the Diet Pepsi brand does. They took bold steps to get noticed. They're successful. And they're ready for this massive opportunity, a moment that promises to be exciting, electric and, like the Grey Cup itself, profoundly Canadian."
Montreal's Olympic Stadium is the site of the 96th Grey Cup game on November 23rd. It's the very first broadcast by the CFL's now exclusive television partner, TSN. The Grey Cup game will also be broadcast on RDS in the French language.
"Just as the CFL binds one region to another and one Canadian to another, the Grey Cup brings Canadians together in a very moving and powerful way," Cohon said.
"So we've brought these young stars from different parts of the country together, to collaborate in a way that will thrill our fans at the stadium, entertain the millions of Canadians watching on TSN and RDS, and make us all proud."