January 19, 2010 - Women's National Basketball Association (WNBA) - Atlanta Dream
ATLANTA, Ga. - The WNBA Atlanta Dream has hired Toby Wyman as the organization's new Chief Operating Officer. Team owner Kathy Betty recruited Wyman from the Atlanta Braves organization where he served as Assistant General Manager of Business Operations for the Gwinnett Braves.
"I am delighted Toby has joined our WNBA family," said Betty. "I sought someone with a strong business acumen and experience in sales and marketing to take our team to a higher level. It is not only our goal to win on the court. It's also our goal to win on our balance sheet and win in the hearts of Atlantans."
Wyman had rejoined the Atlanta Braves organization in 2008 after leaving in 2006 to start his own mobile marketing company that provided branding and marketing support to sports organizations. During his tenure with Gwinnett Braves, Wyman tripled net profits, increasing total gross revenue 216 percent.
From 2001 - 2006, Wyman worked with the Richmond Braves responsible for the day-to-day operations of the club.
Wyman has extensive experience in advertising and consumer branding having worked at executive level on national accounts for Ocean Spray, T.J. Maxx and the Boston Globe. As Vice President of Advertising for Foot Locker, Wyman worked with global brands such as Nike, Reebok, and Adidas.
"I am looking forward to building a brand identity for the Atlanta Dream that captures the fun and excitement of competitive sports and one that creates a strong bond between the team and the City of Atlanta," Wyman said.
"The WNBA Atlanta Dream is a unique opportunity to build a first-class organization that wins championships on the court and positively impacts the community off the court," he said.
"A healthy business means you are paying attention to your customers. In our case, our customers include many young girls who aspire to become pro athletes," Betty said. "We have set ourselves on a course to create a synergy between the love of the game and delivering a family entertainment package that makes our team strong."
Wyman is a graduate of Worcester Polytechnic Institute where he received his B.S. in Management Engineering. He also holds an MBA from Wagner College where he was the youngest Division I Head Wrestling Coach in the nation.
He served on the Board of Directors of the Miracle League of Richmond where they built the first Miracle League field in Virginia enabling both physically and mentally challenged children the opportunity to play baseball. Wyman currently resides in Dacula, Ga. with his wife Nancy and their children. He is member of the 2010 Class of Leadership Gwinnett.