NFL, MLB, NHL, NBA, CFL stats



Dayton Dragons

Dragons Win Ballpark Digest "Best Marketing" Award

November 18, 2015 - Midwest League (MWL1)
Dayton Dragons News Release


Dayton Dragons Heaties Box
Dayton Dragons Heaties Box
(Dayton Dragons)

DAYTON, OHIO--The Dayton Dragons have been selected as the recipient of the Ballpark Digest 2015 "Best Marketing Campaign" award. The Dragons were selected from among all applicants in Minor League Baseball.

The Dragons received the award for their 2015 season ticket delivery package. Dragons season ticket holders received their tickets prior to the start of the season in a fun and unique form of packaging--a "Heaties" cereal box featuring the Dragons primary mascot, "Heater."

The outside of the cereal box was decorated with Dragons branding messages, nutrition facts of being a season-ticket holder, and a kid's puzzle page.

Inside the box included season ticket booklets, pocket schedules, magnetic schedule, season ticket holder gift vouchers, a sample of "Heaties" cereal and a secret toy surprise (Dragons keychain).

In a news release announcing the Dragons as the award winner for 2015, Ballpark Digest Publisher Kevin Reichard issued the following statement:

"The Dayton Dragons have one of the most successful operations in all of baseball, and the team's marketing campaign for season-ticket holders is unique and fun. Extending the Dragons fan experience from the ballpark to the home and office is indicative of why the team is so beloved in the community."

The Ballpark Digest news release also included the following comments:

"For many sports teams, season-ticket holders are the backbone of sales efforts, with renewal rates an important metric of a team's performance. Many teams just ship out season-ticket renewals in a plan envelope, perhaps with a thank-you note."

"Not the Dragons. Like so much else associated with the team, season-ticket delivery is an event, and every season the Dragons front office adds some fun to the process. In the past, the season-ticket delivery has taken the form of collector's tins or wooden boxes decorated like a book, all shipped via a professional delivery service."

The Dragons have received other awards from Ballpark Digest in previous years. Ballpark Digest named the Dayton Dragons as co-winners of the "Ongoing Excellence" Award for the 2008 season, along with the Rochester Redwings (Class AAA, International League). This award recognizes organizations that consistently perform at a high level and have no need for a turnaround.

Ballpark Digest named the Dayton Dragons as the 2011 Minor League Baseball "Organization of the Year." This annual award honors one organization for excellence in Minor League Baseball during the season. The Dragons were runners-up as the 2010 Ballpark Digest "Organization of the Year."

"The Dayton Dragons express our appreciation to Ballpark Digest for selecting our organization as an award recipient for the 2015 season," said Robert Murphy, Dragons President. "We believe that part of the fun of being a Dragons season ticket holder comes on the day that the tickets actually arrive, and it has been our longstanding policy to create a unique form of packaging for the tickets. Our 2015 season ticket delivery package was particularly creative and an effective means to say thank you to our customers."

Opening Day for the Dragons in 2016 is Saturday, April 9 against the Bowling Green Hot Rods at Fifth Third Field. The Dragons open the Midwest League season, their 17th year of operation, two days earlier on April 7 in Bowling Green, Kentucky. For information on season ticket packages, luxury suites, party decks, or group outings, call (937) 228-2287.

Check out the Dayton Dragons Statistics




Images from this story

Dayton Dragons Season Ticket Delivery Package
Dayton Dragons Season Ticket Delivery Package
 Dayton Dragons Heaties Box
Dayton Dragons Heaties Box
  

• Discuss this story on the Midwest League message board...

Midwest League Stories from November 18, 2015


The opinions expressed in this release are those of the organization issuing it, and do not necessarily reflect the thoughts or opinions of OurSports Central or its staff.

Other Recent Dayton Dragons Stories



Sports Statistics from the Stats Crew
OurSports Central