GEICO, ECHL Announce Unprecedented Leaguewide Partnership
October 8, 2015 - ECHL (ECHL) News Release
ORLANDO, Fla. - The ECHL announced today a new, multi-year partnership with auto insurance giant GEICO. Per the agreement, GEICO will become the Official Auto Insurance of the ECHL and will receive first-of-its-kind branding as the official goal sponsor for all 27 U.S. based teams. With this, goal posts around the entire league will be changed in color from the traditional red to GEICO blue and adorned with the insurer's logo. In addition, GEICO will receive a multitude of marketing assets across the 28-team league. The announcement was made from the Amway Center in Orlando, home of the ECHL's Orlando Solar Bears. This agreement was brokered by Denver-based Impression Sports & Entertainment (ECHL) and Division ONE Sports (GEICO).
"The ECHL is very pleased to enter into the multi-year partnership with GEICO, one of the country's largest insurance companies and most recognized and admired brands," said ECHL Commissioner, Brian McKenna. "The ECHL will bring direct exposure to over 4.5 million fans in some of the best markets and venues in the country, and millions more through our television and digital platforms."
"We are excited to serve as the Official Auto Insurance partner of the ECHL," said Ted Ward, GEICO Vice President. "As the Premier 'AA' Hockey League in North America, the ECHL offers a great opportunity for us to connect and build brand awareness with a vast legion of hockey fans and enthusiasts who attend their games," added Bill Brower, Director of Sports Marketing for GEICO. "This fits GEICO. It's fun. It's creative. It's an attention-grabber. We're changing history here," said Troy Miller, President of Division ONE Sports, who negotiated the deal for GEICO.
In addition to the ECHL, GEICO is an Official Sponsor of the National Hockey League as well as numerous other high profile sports teams and leagues across the country.
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