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Rancho Cucamonga Quakes

Falken Tire Becomes Official Tire of MLB

September 29, 2015 - California League (CalL1)
Rancho Cucamonga Quakes News Release


RANCHO CUCAMONGA, CA - September 28, 2015 -- Falken Tire Corporation and Major League Baseball (MLB) announced today a multi-year integrated marketing agreement, designating Falken Tire as the Official Tire of Major League Baseball. The new partnership represents a strategic expansion of Falken's sports sponsorship program, marking the company's first deal with a professional sports league after enjoying significant success in motorsports marketing for 30 years.

Beginning in the 2016 MLB season, Falken and MLB will join forces for multiple promotional opportunities including virtual signage behind home plate and branded in-game enhancements for nationally broadcasted games, including the All-Star Game, Postseason, and the World Series. Falken Tire will also participate in fan giveaways, in-game promotions and have access to MLB marks and logos for broadcast, print and digital use during these events. In addition, Falken Tire will have global marketing rights for the 2015 MLB Postseason.

"We look forward to collaborating with Major League Baseball as we expand our brand awareness and sports marketing portfolio," said Richard Smallwood, president & CEO of Falken Tire. "Pairing with one of the most popular sports in the world is a great opportunity for Falken Tire to grow and expand into new markets."

"We look forward to working with Falken Tire to reach Major League Baseball's fan base as the company expands its marketing and promotional activity beyond motor sports for the first time," said Noah Garden, MLB Executive Vice President, Business. "We are pleased to welcome Falken to the MLB family and proud to have been chosen to help the brand grow its business."

The agreement is part of a larger expansion of Falken Tire's marketing efforts across the U.S. as Falken Tire looks to heighten brand awareness and aggressively increase their market share.

"Falken Tire has long enjoyed a devoted international fan base in motorsports" said Smallwood. "This brand alliance with Major League Baseball will help introduce Falken Tire to millions of new customers. We're excited about our new partnership and look forward to aligning our fan bases as we introduce innovative products and our brand to additional audiences."

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