Bloomington Edge Launches Beacons Powered by Signal360
March 25, 2015 - X-League (X-League)
Bloomington Edge News Release
(BLOOMINGTON, IL) | The Bloomington Edge, a member team of the X-League indoor professional arena football league, announced today the launch of beacons throughout its home venue at the US Cellular Coliseum. The solution, provisioned by Venuetize, includes integrating Signal360 proximity marketing technology into the team's new mobile application and is designed to enhance the overall fan experience at the arena.
"We are all about wowing our fans," said Michael Mink, owner of the Bloomington Edge and Commissioner of the X-League. "This year marks a change in ownership for the team, so we wanted to mark the transition by identifying and leveraging the right technology to enable the best fan experience."
The complete proximity platform allows the Edge to create and deliver targeted and personalized marketing directly to its fans at the arena.
Jon Romm, CEO of Venuetize, said, "Mobile-based proximity marketing solutions are a key component of Venuetize's integrated "second screen" solution for sports businesses that want to combine proven engagement with proven results. For the Edge, we weren't just the technology integrator for Signal360's platform. We're also designing customized content campaigns for the team throughout their 2015 season, based on their specific fan engagement goals."
"We are excited to be creating meaningful experiences for Bloomington Edge fans by delivering them precise messaging," said Alex Bell, CEO of Signal360. "At the same time, we're proud to enable the team to increase revenue by using our beacons, which broadcast both standard Bluetooth Low Energy signals and our proprietary, patented audio signals that reach fans even with Bluetooth turned off."
In addition to the US Cellular Coliseum, Signal360 beacons and related proximity marketing solutions have been deployed at Oracle Arena for the Golden State Warriors and at the University of Michigan, America's largest stadium and the third largest in the world, where the deployment resulted in a two-fold increase in customer spending.
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X-League Stories from March 25, 2015
- Bloomington Edge Launches Beacons Powered by Signal360 - Bloomington Edge
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