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 Richmond Kickers

Kickers Invest in Strategic Sales Team

February 3, 2015 - United Soccer League Championship (USL)
Richmond Kickers News Release


RICHMOND, VA - (Tuesday, February 3, 2015) - The Richmond Kickers are pleased to strengthen the front office staff with the addition of Dan Ferguson as Ticket Sales Manager and Stacey Shippey as Ticket Sales Account Executive. Additionally, a new partnership with Freedom Sports & Entertainment will see the agency that specializes in revenue generation provide support services for the new in-house outbound ticket sales team.

"After an extensive search with numerous impressive applicants, I am thrilled to welcome Dan and Stacey to our ticket sales staff," commented Shelley Sowers, Richmond Kickers General Manager. "With the support of Freedom Sports & Entertainment, we are excited to invest in a fully integrated sales team to maximize revenue and fulfill our vision of becoming the number one sports franchise in Richmond."

Freedom Sports & Entertainment will provide ticket sales mentorship, insight into industry best practices and ongoing sales training as well as the development and execution of a customized Ticket Sales Playbook.

As Ticket Sales Manager, Ferguson will be responsible for all facets of the Kickers' outbound ticket sales efforts, including season tickets, group sales and corporate hospitality as well as oversight of the ticket office. A 2006 graduate of Washington State University, Ferguson brings six years of ticket sales experience in professional sports and a decade of management experience to Richmond. Starting out as a Group Sales Account Executive with the WNBA Seattle Storm, his career led him across the country to the Washington Freedom (WPS), Minnesota Swarm (NLL) and Georgia Force (AFL) before returning to his home state of Washington in 2013 to lead the ticket sales efforts of the Seattle Reign, directing the National Women's Soccer League side's first-ever sell out.

As Account Executive, Shippey will assist the Ticket Sales Manager with the execution of ticket plans, packages and promotions to maximize ticket revenue. Entering her fifth year in professional sports, the native of Rome, Georgia spent three seasons with the Rome Braves as Game Day Ticket Operations staff. After studying Business Management at Georgia Highlands College, she relocated to Richmond to join the Richmond Flying Squirrels as a Ticket Associate for the 2014 season.

"We have added a successful and experienced executive to head a critical area of our evolving professional team as Dan has a proven track record of growing ticket revenues," added Sowers. "Stacey is an energetic and charismatic sales professional with a passion for sports and has built a strong network of contacts during her time in Richmond. Our Season Ticket sales are up nearly 70% and we are on course for our best attendance year in history."

Richmond Kickers 2015 Season Tickets are on sale now at RichmondKickers.com or by calling the Ticket Office at 804-644-5425 x 309. Richmond Kickers Season Ticket Benefits include 50-75% off match day prices, exclusive invitations, merchandise discounts and VIP benefits. Guaranteed to see all regular season, US Open Cup and playoff games for the best possible pricing, Kickers Season Tickets are a fantastic way to get together with friends, family and colleagues for an unforgettable entertainment experience - order now!


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