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Saint John Sea Dogs

Sea Dogs, Alpine Lager Mark Ten-Year Relationship with Special Beer Can

January 8, 2015 - Quebec Maritimes Junior Hockey League (QMJHL)
Saint John Sea Dogs News Release


SAINT JOHN - The Saint John Sea Dogs and Alpine Lager are very proud to mark the tenth year of their partnership with the release of special, limited-edition Sea Dogs beer cans.

The cans come in specially-marked 12-packs of Alpine Lager. The packaging and cans feature the Sea Dogs' tenth-anniversary and regular logos. They are available at all Alcool NB Liquor retail and agency locations in greater Saint John, and in southern New Brunswick between Sussex and St. Stephen.

"Alpine Lager is an institution in Saint John and a large part of this city's great history," said Sea Dogs President Wayne Long. "They have been a founding partner of the Sea Dogs since Day One, which signifies their commitment to the team and the community. Collaborating on this limited-edition Sea Dogs can is a tribute to ten years of working together."

"For ten years, Alpine has been synonymous with the Saint John Sea Dogs hockey team," said Andrew Oland, President and CEO of Moosehead Breweries. "Saint John is our hometown and we are proud to be a founding sponsor of one of the city's most prized organizations."

"There is no better or more important relationship in my point of view," said Angela Pyne, Alpine Brand Manager. "Our community has embraced this hockey team just as our loyal consumers have embraced the Alpine brand. We are happy to celebrate this anniversary with the Sea Dogs and proud that Alpine Lager will continue to be the official beer sponsor of the team."

The special cans will be available until the end of February.

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Quebec Maritimes Junior Hockey League Stories from January 8, 2015


The opinions expressed in this release are those of the organization issuing it, and do not necessarily reflect the thoughts or opinions of OurSports Central or its staff.

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