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Hilliard Joins Coastal Plain League Front Office

October 7, 2014 - Coastal Plain League (Coastal Plain) News Release


The Coastal Plain League announced today that Shelby Hilliard has been added to its full-time staff as the newly appointed Director of Media Relations.

Hilliard, originally from Comanche, Texas, served the past two summer seasons as an intern in the league office. As Director of Media Relations, she will immediately oversee all media and public relations duties, including writing press releases, updating and maintaining content for the league's website, www.coastalplain.com and the production of various CPL publications such as the newsletter and media guide.

"We are very excited to bring Shelby on board full-time," said CPL Commissioner Justin Sellers. "She has worked very hard the past two seasons and has quickly become part of our CPL family. Shelby is an outstanding young lady who works tirelessly and produces brilliant work. We are blessed to have Shelby on board and look forward to her helping us accomplish new goals."

Hilliard comes to Holly Springs from Texas Tech University, where she graduated Magna Cum Laude with a B.S. in Exercise Sports Sciences in 2012 before recently obtaining an M.S. in Exercise Sports Sciences with a focus on Sport and Exercise Psychology, as well as an M.A. in Mass Communications with a focus on Sports Media in May of 2014. During her time in graduate school, Hilliard served as a teaching assistant for four lab sections of Theories and Principles of Exercise Psychology; as well as working with her advisor and fellow graduate students on multiple research projects, with three studies reaching publication.

"I am grateful for this opportunity with the Coastal Plain League," said Hilliard. "I am excited about what the CPL represents, but even more so about what it has the potential to be."

While an intern for the CPL in 2013 and 2014, Hilliard was responsible for several tasks, but most notably, the creation and production of the league's newsletter - Behind the Dish - that went out to over 1,500 players, parents, host families and fans. Additionally, her writing portfolio includes freelance writing for OldCoachMagazine.com, TexansUnited.com, and CoachandPlayer.com. Hilliard has also gained valuable experience from working other internships, including as a Fox Sports liaison for the Texas vs. The Nation Bowl and teaching English to refugee children in Australia.

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