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Youngstown Phantoms

Phantoms Front Office Staff Visits Penguins

August 19, 2014 - United States Hockey League (USHL)
Youngstown Phantoms News Release


YOUNGSTOWN, OHIO - Earlier this week, the Phantoms front office staff visited the Pittsburgh Penguins to gain some insight and exchange ideas on everything from ticket sales and marketing, to youth hockey, and many other topics in between. This was a rare opportunity to see the business model of a major professional sports franchise, and learn how the Phantoms can better serve its fan base.

"It was great for everyone to hear and see how the most successful franchise in the NHL operates," remarked Phantoms Co-Owner and ex-Penguin Troy Loney. "This was a very collaborative session where ideas were shared that can help us to continue to build our fan base and grow hockey in the Youngstown area."

The day started with a facility tour of the CONSOL Energy Center that included the Penguins' locker room and weight room, along with suite and club level suites, followed by an afternoon of discussion with various front office departments and staff members.

The afternoon was broken up into four segments: Marketing/Branding, Ticket Sales, Media Relations, and Youth Hockey/Penguins Foundation. Staff members from each department came in and shared various ideas, strategies and initiatives that the Penguins are working on, and some of the ways the Phantoms can improve the fan experience.

"It was a great experience to learn from professionals who have been through the ups and the downs of the business," said Phantoms Director of Ticket sales Adam Bogert. "It was very beneficial to get some ideas on how to better engage and track the fan experience with our team."

The Phantoms are working hard to try and replicate the success that the Penguins have had, and use some of those tools in the Youngstown market.

"The Phantoms organization is grateful to Penguins President and CEO David Morehouse and his staff, and we look forward to continuing this relationship in the future," said Loney.

Season tickets are on sale now for all Phantoms home games at the Covelli Centre starting at the low price of $267. Call 330.747.PUCK (7825) for more information or to reserve seats today. For all the latest news, visit www.YoungstownPhantoms.com, follow the Phantoms on Twitter (@YtownPhantoms) and "˜Like' them on Facebook (www.Facebook.com/YoungstownPhantoms).

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