2nd Annual Sock Drive Kicks off FridayMarch 18, 2014 - American Hockey League (AHL) Rockford IceHogs
Sock donations will be accepted through Friday, March 28, when the IceHogs take on the Grand Rapids Griffins at 7 p.m. (purchase tickets at www.icehogs.com or call 815-968-5222). Individuals who donate a pair of new children's socks at the BMO Harris Bank Center will receive a buy-one-get-one-free voucher for free admission to select IceHogs games throughout the remaining season. Individuals who make donations will also receive a voucher for one free item from Beefaroo's B-Fit menu. Hubert the Lion will be present at the March 28 game to greet and thank the community as the donations are accepted.
BMO has committed to matching the all sock donations for the Rockford community - the city known as the "Home of the Sock Monkey" having produced the first-ever Sock Monkey in the early 1900s. BMO Harris Bank will also give out free sock monkeys to the first 2,500 fans at the March 28 game. The sock monkeys are dressed in an IceHogs jersey and ice skates.
"Our partnership with the IceHogs, and now Beefaroo, is part of a collective effort to make a meaningful difference in the lives of Rockford's youth by providing essential items that will improve their quality of life," said Andrea Ward, Market President, BMO Harris Bank. "We hope the donation and support from our bank and the Rockford community will bring happiness to many young people in need, heighten a continuing effort to raise awareness of this issue, and serve as a significant part of our city's rich history."
"After a successful sock drive a year ago, we are excited to once again partner with BMO Harris Bank, and now Beefaroo, with this initiative," said Gordon Kaye, Executive Director of RAVE. "Our fans have always been generous in supporting our community outreach programs, and it's great to make a significant impact with an organization like Project Undershare."
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