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Lehigh Valley IronPigs

Coca-Cola Park to Feature First "Urinal Gaming System" in North America

March 26, 2013 - International League (IL1)
Lehigh Valley IronPigs News Release


(Allentown, PA) - Coca-Cola Park will be the first sports venue in the world to feature a brand new revolutionary "Urinal Gaming System", allowing fans to interact with the world's only truly hands-free urinal game controller, when the Lehigh Valley IronPigs open their 2013 season this April. The p-controlled video game systems will be featured within all men's restrooms at Coca-Cola Park and are exclusively presented by Lehigh Valley Health Network.

"These games are sure to make a huge splash," exclaimed IronPigs General Manager Kurt Landes. "Our fans are always looking for the next big thing and these "˜X-Stream games' are another example of our commitment to providing an unparalleled entertainment experience in all aspects of Coca-Cola Park, including our restrooms."

When a user approaches the urinal, the video console flips into gaming mode, using patented technology that detects both his presence and stream. Algorithms then allow the user to engage with the screen by aiming in different directions to test their agility and knowledge. The games are 100% intuitive and custom-built to provide a unique user interface along with an easy and seamless experience. The Urinal Gaming System was created and developed by United Kingdom-based Captive Media. For more information on Captive Media, or to see a video of the p-controlled video games, visit www.captive-media.co.uk .

Upon completion (an average of over 55 seconds according to published research) users will receive their score and a code to enter. They can then view their position on the leader board or check the website to see how they stack up with the rest of that night's competition. High scores will be displayed in real-time across various videoboard displays within Coca-Cola Park.

"Baseball fans know all about RBI, ERA and OBP," said Angelo Baccala, MD, of Lehigh Valley Urology Specialty Care and chief of Lehigh Valley Health Network's division of urology. "But when it comes to their own PSA, many men don't have a clue. We see this game as a fun and unique opportunity to remind men about the importance of prostate health."

Understanding what prostate-specific antigen (PSA) means is just a first step, Baccala said. He hopes the game will motivate more men to talk with their physician and, if appropriate, get screened. "Baseball, above all, is about team, and so is prostate health. Men should work together with their physician to devise a game plan that makes sense for them."

There are a number of games planned for the 2013 season, including alpine skiing, which allows users to speed their way through snowy mountains on a snowmobile while attempting to hit cartoon penguins (seriously). The games will rotate throughout the season to provide users with a unique experience.

Captive Media's technology was in development for four years prior to debuting in venues in the UK in 2012. Coca-Cola Park is their first Global and North American sports venue.

Coca-Cola Park has been among the most progressive venues in professional sports since its highly-acclaimed debut in 2008, receiving numerous honors and distinctions, including Ballpark Digest's "Ballpark of the Year" award and "Best Game Operations and Presentation" award as chosen by gameops.com.

A record-setting 688,821 fans visited Coca-Cola Park during the 2012 season - making it the most frequented venue in Minor League Baseball for a third consecutive season. In fact, the IronPigs are the only Minor League franchise to eclipse 600,000 in attendance for each of the last five campaigns.

Lehigh Valley Health Network includes three hospital facilities - two in Allentown and one in Bethlehem, Pa.; nine health centers caring for communities in four counties; numerous primary and specialty care physician practices throughout the region; pharmacy, imaging and lab services; and preferred provider services through Valley Preferred. Specialty care includes trauma care at the region's busiest, most-experienced trauma center treating adults and children, burn care at the regional Burn Center, kidney and pancreas transplants; perinatal/neonatal, cardiac, cancer, and neurology and complex neurosurgery capabilities including national certification as a Comprehensive Stroke Center. Children's Hospital at Lehigh Valley Hospital, the only children's hospital in the region, provides care in 28 specialties and general pediatrics. Lehigh Valley Health Network has been recognized by US News & World Report for 17 consecutive years as one of America's Best Hospitals and is a national Magnet hospital for excellence in nursing. Lehigh Valley Health Network's Cancer Center is one of only 21 sites nationwide that partners with the national Cancer Institute's Community Cancer Centers Program. Additional information is available at lvhn.org and by following us on facebook.com/LVHealthNetwork and twitter.com/LVHN_MediaTeam.

Single-game tickets for the 2013 season presented by Capital BlueCross as well as the Gildan Triple-A National Championship Game are available now by visiting ironpigsbaseball.com, by calling (610) 841-PIGS (7447) or at the Coca-Cola Park ticket window during normal business hours. Season tickets, mini plans and group tickets are also on sale now.

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