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Real Salt Lake

Sparta United Becomes First Partner of Real Salt Lake/adidas "Royal Coalition" Development Program

March 25, 2011 - Major League Soccer (MLS)
Real Salt Lake News Release


SANDY, Utah (Friday, March 26, 2011) - Real Salt Lake and adidas, the Official Equipment Sponsor of Major League Soccer, are proud to present Salt Lake City-based Sparta United Soccer Club as the first partner of the Royal Coalition, a new youth soccer development initiative under the umbrella of Real Salt Lake and its groundbreaking Youth Development Program.

"We greatly appreciate Sparta United Soccer Club for leading the participation charge in our new Royal Coalition, and are looking forward to working with them closely as we kick off the program in 2011," said Real Salt Lake President Bill Manning. "The Royal Coalition allows Real Salt Lake a mutually beneficial way to reach out to local youth soccer clubs, providing members a truly unique package of benefits while allowing their coaches and players to become valued members of the Real Salt Lake family."

The Royal Coalition partnership has been developed at three distinct levels - Victory Gold, Claret, and Cobalt - allowing youth soccer organizations the option of deciding which partnership will most benefit their club and its membership. Victory Gold-level members, such as Sparta United SC, will receive premium access and additional benefits through adidas.

"For over 30 years, Sparta United has been an innovator in the development of youth soccer in Utah, and we view this partnership with Real Salt Lake and adidas as a natural step in the advancement of the club," said Sparta United SC Founder and President, Ben Vandenhazel. "Sparta United sees membership in the Royal Coalition as an exceptional opportunity for our players to improve their skills and understanding of the game. The close contact with professional players and the Real Salt Lake organization will benefit our players and coaches and increase their passion for the game, stimulating them to become lifelong soccer fanatics."

"adidas would like to congratulate Sparta United Soccer Club, its coaches, players, and parents," said

Jim Godfrey, Rocky Mountain Sales Representative for adidas America. "We are proud of our partnership with both Real Salt Lake and Sparta and look forward to working together towards continued success both on and off the field."

Claret partners will receive development support and a direct line to the RSL Youth Development Program at the highest levels; and Cobalt programs will receive a recreational/development affiliation through Real Salt Lake via its RSL Jrs. Program.

Membership benefits and commitments for each level of the Royal Coalition are detailed below. To receive more information on the Royal Coalition program, or to see how your youth soccer organization can get involved, please contact RSL Soccer Market Manager Scott Reynolds at sreynolds@RealSaltLake.com or 801-727-2862.

VICTORY GOLD COALITION

Membership benefits include:

3 year adidas equipment contract

Seasonal "Presidential Suite Night"

Seasonal "Chalk Talk" with RSL Head Coach Jason Kreis

Seasonal team training visit to an RSL First Team practice

Quarterly player development meetings with RSL's First Team coaching staff

Annual adidas/Royal Coalition All-Star Game

Participation in annual Royal Coalition Coaches' Symposium

Annual curriculum development session

Custom training consultation

Five (5) RSL player/mascot appearances

adidas/Royal Coalition logo ID

Program commitments include:

Minimum of 20 season ticket packages (any seating level)

One (1) ticket voucher for every tournament participant

RSL Jrs. membership for every recreation/academy participant

CLARET COALITION

Membership benefits include:

Three (3) RSL player/mascot appearances

Seasonal "Chalk Talk" with RSL Head Coach Jason Kreis

Seasonal team training visit to an RSL First Team practice

Participation in annual Royal Coalition Coaches' Symposium

Annual curriculum development session

Custom training consultation

Royal Coalition logo ID

Program commitments include:

Minimum of 10 season ticket packages (any seating level)

One (1) ticket voucher for every club participant

RSL Jrs. membership for every recreation/academy participant

COBALT COALITION

Membership benefits include:

One (1) RSL player/mascot appearance

RSL Jrs. membership card

RSL Jrs. ticket voucher

Coaching education session

Seasonal staff support

RSL Jrs. logo ID

Program commitment includes:

RSL Jrs. Membership for every recreation/academy participant

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