More Bizarre then the Squires!

[Want to know]

"But the HeatWave also has to draw about 2,500 fans per game to break even, Ellis said. The team will market itself primarily to the downtown area, developing mentoring programs with local schools and reaching out to the homeless and juvenile delinquents, Higgins said."

Just when I thought I have heard everything! Marketing to Homeless and Juvenile Delinquents! What's next "have your pocket picked at an ABA game" night?

[Big Chris]

Our sports teams in Winnipeg have street programs as well. They do help improve a team's public image but Higgins worded his statement all wrong. It's too bad because doing programs with high schools and local reachout programs are never a bad thing.