View Full Version : Utah NBDL owner apologizes for Jordan hoax

12-08-2009, 12:29 PM
OREM, Utah (AP) - An NBA Development League team owner is apologizing for misleading fans who thought Michael Jordan would play in a charity game at the Utah Flash's home opener.

Flash owner Brandt Andersen acknowledged sending a Jordan lookalike around town Monday, when supposed "Jordan" sightings and an Internet video of the impostor eating at a local restaurant created buzz that Jordan really was in town. More than 7,500 fans showed up hoping to see Jordan play 1-on-1 against former Utah Jazz guard Bryon Russell at halftime.

The Flash had been pitching the Jordan-Russell rematch since September despite never hearing from Jordan after Andersen issued the first challenge.

Andersen maintained he held out hope that Jordan would agree to be part of Monday's promotion.

"This was done in fun," Andersen wrote on his blog after the game. "If you did not see it as fun or you feel we went over the top I am sorry."

Andersen that he had always planned to send out a lookalike, complete with bodyguards, into the community.

"We wanted to test the strength and effectiveness of viral media by putting him out in Provo with bodyguards, and some hype," he said. "I always assumed it would be uncovered very quickly that it was a hoax."

Fans caught on when the impostor trotted on to the court at halftime and started booing, then leaving.

Andersen had offered a $100,000 to the charity of the winner's choice if he could get Jordan and Russell to play a game of 21.

Jordan's jumper over Russell in Game 6 of the 1998 NBA finals gave the Chicago Bulls a 4-2 series win over Utah. Jazz fans still insist Jordan pushed off Russell.

During Jordan's Hall of Fame speech, he said he was motivated by Russell's trash talk toward him during his first retirement.

As part of his apology, Andersen is offering tickets for a future Flash game for fans with tickets from Monday night's game.


Ken, Steelheads fan
12-08-2009, 02:14 PM
Oh well. The owner was thinking out of the box. Don't get me wrong. The owner needs his butt kicked for that stunt, but something needs to be done to attract paying fans.

12-08-2009, 02:24 PM
Let's make this very clear:

He is NOT sorry. He's getting EXACTLY what he wants. This is on espn.com, Deadspin, and undoubtably will be on ATH and PTI.

He's (that convicted criminal from Florida who shall not be named) with some money.

From that espn blog some guy said this huckster was pimping a massive development in a bedroom community.

http://myespn.go.com/s/conversations/show/story/4724195 (I'm listed as "wncsport.com")

Some folks said they WERE told Jordan would be there. Their website had pics of Jordan on the site as of last night.

I wonder if Stern, no wait, this is the same Commish that allows current Clipper management in the NBA...nevermind...

12-08-2009, 02:51 PM
this goes to show how hard up the D-League teams are for some revenues. the crowd left and booed at half time. man you can't blame them. notice no refunds though!

12-08-2009, 06:56 PM
Well, here comes the refund: http://sportsillustrated.cnn.com/2009/basketball/nba/wires/12/08/2030.ap.bko.jordan.hoax.3rd.ld.0134/

I would rather get all the tix, bury the jerk in them, douse with lighter fluid...ah, hell, I'm just in a bad mood today...

Minor League Man
12-08-2009, 07:31 PM
All I can say is that Mr. Andersen sure is lucky Mormons aren't allowed to drink...

12-09-2009, 04:10 PM
There was also a small bit about the hoax today on NPR's "All Things Considered." So they're getting the attention, but I doubt screwing over the fans will want them to pay money in the future. Another dead minor league team is forthcoming.